OOo NY Ad gets pimped

So I saw the OOo new york ad campaign and it looks promising however the add looked really awful. It seems some designers have stepped in and finally we got a good Mockup of the design.

However I was a bit confused why some people didn’t took the idea of cooperating to this campaign because it wasn’t done on their country.

The problem with this is that it divides the community efforts for other divisions that are not so important.